• I now have the kind of job I love to work at,
    and I love my own space.- Gavin, Legacy Place, Palm Beach Gardens, FL.

  • This opportunity has changed my life. I love coming to work knowing I'm responsible for me. - Melissa Georgianna, Who Did Your Nails?, Hollywood

  • I've been at Salonz since it opened in 2007. It's the best concept ever, period! Thanks SALONZ! - Marlia Zondervan, All About Me Salon, Palm Beach Gardens

  • I control my own prices, hours and services, and my clients have really come to enjoy the privacy. - Angela Tennell, Angela’s Hair & Skin Care, Palm Beach Gardens

  • SALONZ is a place you can make feel like home, with all the benefits of your own business. A dream come true! - Michelle Henry, Solange Hair Studio, Hollywood

  • The professional environment is upscale and I'm proud to introduce my space to my clients and new referrals. - Kelli Mirr, Licensed Massage Therapist, Hollywood

  • The turn-key concept keeps my life simple. I can do what I love and not spend energy on tedious business details. - Kelli Mirr, Licensed Massage Therapist, Hollywood

  • I can't stress enough how delighted we all are to be part of this amazing concept that has allowed us to flourish in So many ways! - Aida Castro, Faces By Aida, Pembroke Pines

  • Chase your dreams…your clients will follow. - Reason #1 for renting a suite with SALONZ

  • SALONZ empowers you to use your creative talents and keep 100% of your earnings. - Reason #2 for renting a suite with SALONZ

  • Don't let the fear factor stand in your way of controlling your destiny. - Reason #3 for renting a suite with SALONZ

  • At SALONZ you're independent...not alone. - Reason #4 for renting a suite with SALONZ

  • Salon suite rental is being celebrated as the future of the salon industry. - Reason #5 for renting a suite with SALONZ

Age-Old Secret to Cultivating a Regular Clientele

We all know building a regular clientele is a key challenge, especially for hairstylists who are just starting out or who have moved to a new location. If you are facing this challenge, I have two words for you: gray hair.

Simply put, gray hair can be a goldmine for most hair professionals. The grayer your clients are, the more money you can make. Graying clients don’t occasionally visit you for highlights or passing trends; they start making consistent, regularly scheduled appointments for maintenance. This translates to steady income — and richer relationships.

gray hair can be a goldmine for most hair professionals.

Most clients start to turn gray — or lose pigment — around their mid-30s, which is when their requests for color services tend to spike. As your clients embark on the age-old race to look younger, it is your job to help them feel more confident and transition gracefully into older age.

Clients with gray hair are not without additional challenges. For example, gray hair tends to change texture and become frizzier, drier, coarser and more resistant to hair coloring. Additionally, the pigment in the skin changes, which you must keep in mind when formulating hair color. With existing clients, you may notice these changes before they do, so it’s important to gently explain what is happening. This helps your clients feel more empowered to make necessary adjustments to their hair routine.

Another concern that comes with graying hair is hair loss. Hair sometimes thins out with age. Familiarize yourself with available solutions, from styling techniques to specialized products and even medical referrals, will help boost client confidence in your expertise.

When scheduling gray hair clients, you should do so in such a way that is beneficial to both the client and your business. Offer add-on services, such as highlighting or blending, to help manage the gray. For clients who are just starting to color their hair, offer demi-color first to help them get more comfortable with coloring. Set up a six-month plan to give clients something to look forward to (and help you plan ahead).

Graying hair also presents retail opportunities. For example, clients who are experiencing drier hair may now benefit from a leave-in conditioner. Clients who choose to “go gray” may benefit from a purple shampoo, at times, to help counter yellow tones. Clients with hair loss may want to start using volumizing products.

Lastly, the great thing about maturing clients is that they tend to know what they want and be able to pay what you are worth. I am of course generalizing here — there will be exceptions — but you can expect to enjoy less pressure to read a maturing client’s mind, or compromise your pricing in order to secure them in the long-term. Just focus on delivering the best results and watch your bottom line grow.

The Mane Objective | by Marco Pelusi   |  Published in Florida Stylist Magazine

Marco Pelusi is globally recognized as a leading haircolor authority, platform artist and educator, celebrity haircolorist and consultant.  Pelusi created the Marco Collagen Color Guard HairCare System, the collagen system developed for color and chemically treated hair.