Promote your professional services and retail products, build your clientele and show your passion for your craft by becoming an online beautycare influencer. With your private salon or spa suite and exclusive clientele, you’re in the perfect location and the perfect situation to create online content and videos displaying your ideas.
What Is An Influencer? Social Media Influencers are individuals who have an online following in a particular niche, whom they actively engage with. They may be celebrities, experts in their field or just everyday people with a passion. Some influencers grow in popularity through their knowledge or entertainment value and can have audiences in the millions.
The beauty industry has many non-professional influencers, i.e.at home enthusiasts who are giving tips online for everything from hairstyling to makeup, fashion or fitness. They’re not in the industry, yet they’re giving advice consumers are looking for because they’re not getting it from their hairstylist or other salon/spa professional. By becoming an influencer, you’ll be providing the public with actual professional tips they’re hungry to receive.
Where To Post. Some common social media venues are Facebook, Instagram, Snapchat, Twitter and YouTube. Within a single year, 86% of the most-viewed beauty videos on YouTube were made by influencers, compared to 14% by beauty brands themselves. This shows the power of influencers to attract and compel an audience, sharing the newest beauty trends and products. The topics may be purely product related, sharing reviews and sponsoring giveaways, sometimes even partnering with major brands to represent their lines. Or it may be simple tips on grooming and at home hair and skincare treatments. The most rewarding, and challenging venue will be creating videos as it will attract a bigger audience. You can also just create still photographs and written content, yet videos will give you the biggest bang for your effort.
Recently a beauty influencer shared a video showing the correct way to use a blow dryer. He pointed out that after using the heat to style the hair, you should blast with the cold button to set it. Most of the comments in the feed were people saying they’d always wondered what that button was for! This simple tip resonated with viewers and showed that pros are skipping these tips during services. Nonprofessionals in the digital world are gaining the confidence of the consumer, when beauty professionals have a multitude of knowledge to share. Going online to educate the consumer with your expertise is a great way to get creative, engage with the community, grow your brand and increase your clientele and business!
Involve Your Clients. Ask your best clients to model for your photographs or videos or include your friends. There are topics you can cover on your own yet having a model will display what you’re demonstrating. To create a video you can simply use your own camera on a tripod, or enlist a friend to help while getting some closeup shots. Practice to overcome any anxiety but remember the nature of this type of video is very basic and down to earth. Just make sure your salon/spa background is clean and tidy, looks professional and that you also look great!
If You’re a Novice. Many of the main social media platforms have their own tutorial area to help. For example, Facebook has its own training section for learning all about Facebook and Instagram. You can also find tutorials for posting to any social media sites easily on YouTube. Your video can show you demonstrating a haircare or cosmetic makeover, simple hairstyling or makeup tricks or seasonal ideas. You can showcase any products you want to demonstrate with details you may not have time to share during a normal haircare service. Be conversational and remember to have fun. If you’re doing the video live, engage with any viewer comments or questions that arise. Keep it simple; that’s what viewers are looking for. Don’t worry about being too slick or making mistakes. Just keep going, be natural and stay true to your personality.
Be Consistent. Plan your content ahead of time so you have a good amount of material. Once you have two to three months’ worth of content, get started. You must post very regularly to engage and keep your audience. Have a consistent message that represents your brand. Are you fashion forward, always showing the latest trends? Are you natural and organic, showing the healthiest beauty options? Do you have a specific niche such as hair loss, anti-aging or special occasion up styles? Stay true to your style and always look for something new to share. Network with other beauty professionals online and like and share each other’s work. Engage with your viewers constantly and ask them what they want to learn! Promote yourself and share your content everywhere it can be viewed.
People will begin to listen and follow you. Always give them value, stay true to yourself and respect the community. Share your passion for the industry, showcase your work and the possibilities are endless.