Promote your professional services and retail products, build your clientele and show your passion for your craft by becoming an online beautycare influencer. With your private salon or spa suite and exclusive clientele, you’re in the perfect location and the perfect situation to create online content and videos displaying your …Read More
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Concerned about spiraling marketing costs? Here’s how to brand your spa on a budget.
Trying to market spa services to an increasingly fragmented audience can be overwhelming, not to mention expensive. Anyone who has entered this industry in the last 20 years has witnessed a seismic shift in the way …Read More
We all know building a regular clientele is a key challenge, especially for hairstylists who are just starting out or who have moved to a new location. If you are facing this challenge, I have two words for you: gray hair.
Simply put, gray hair can be a goldmine for …Read More
From www.behindthechair.com/Oct 2010
When JPMS Artistic Director Robert Cromeans opened his first salon, he held nothing back. The coolest design, the chicest decor, state-of-the art equipment – he knew success required the right environment, and he made a commitment to build it. Initially, however, Robert’s enthusiasm for retail investment
Why recommend professional beauty products?
Every salon cuts hair – so what makes yours different? Statistics show that in the average salon, 68% of clients have never been asked to buy a salon product. $2.6 billion is spent per year on hair care products sold out …Read More